Grand Rapids Dentistry

Brand Identity, Photography, Web Presence
About This Project

Our client Proveer Practice Management approached us with one of their dental clients; Grand Rapids Dentistry, needing a new brand identity and web presence due to the acquisition of the dental practice during the transition process of the existing doctor retiring. We were inspired by the local name of the practice and managed to merge the iconic shape of the Grand Rapids Alexander Calder scup lure and blend it with the shape of a tooth for a double-effect, along with a modern and easy to navigate responsive web presence.