Battle Creek, Michigan
CHALLENGE
SOLUTION
Discovery
Binder Park Zoo had a brand identity crisis that involved an incredible zoo experience with no indication of that in their web presence, or any other digital interaction.
- No mobile friendly website
- Mismatched registration processes for events and education programs
- Next to zero photos of the animal population of the zoo
- No centralized ecommerce platform
- No data reporting or sales dashboard
- No event ticketing program for online ticket sales
"Iver Design captured who we are perfectly and helped us tell that story to all our visitors and community."
Leslie Walsh | Binder Park Zoo
