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West Michigan

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CHALLENGE
SOLUTION

Discovery

Generations - Grand Rapids Gravel is a multi-generational business with a large reach and extensive commercial client bases, but there was a disconnect with the residential (potential) customers on product lines, locations, pricing, and communication channels.

  • No mobile friendly website
  • No product photos or descriptions
  • Outdated photography
  • Customer disconnect to product offering
  • No data reporting or analytics dashboard
  • Off brand web presence.

Iver did a great job helping us get our website back on track and help show our customers our wide range of products, and how to buy them. They did a great job with photos, video, and correcting some of our locations on Google Maps. They really did a great job for us.

James Dykema - President 

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Grand Rapids Gravel Co
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GRCO Hour Glass
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