Notes on design & brand.

Observations on brand, digital, and how design holds up in the real world.

CREATIVE SWAG

On Value vs Time in Design

Fettig Jobs

Logo vs Brand

INDUSTRIAL SERVICES

On Marketing Expectations

PACKAGE DESIGN

On Paid Advertising

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Marketing vs Brand

RIVER CITY MECHANICAL

Why Video Works

Full Rebrand

On Branding

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On Customer Loyalty and Brand

Experience Design

On Marketing Language

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On Photography and Perspective

Brand Messaging

On Social Media Myths

VEHICLE BRANDING

Search vs Paid Traffic

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Logo Trends

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Brand, in Space

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Design vs Art