Notes on design & brand.

Observations on brand, digital, and how design holds up in the real world.

CREATIVE SWAG

On Value vs Time in Design

VEHICLE BRANDING

Search vs Paid Traffic

PACKAGE DESIGN

On Paid Advertising

Full Rebrand

On Branding

Fettig Jobs

Logo vs Brand

Experience Design

On Marketing Language

INDUSTRIAL SERVICES

On Marketing Expectations

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On Customer Loyalty and Brand

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Design vs Art

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Marketing vs Brand

RIVER CITY MECHANICAL

Why Video Works

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Brand, in Space

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On Photography and Perspective

Brand Messaging

On Social Media Myths

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Logo Trends