Notes on design & brand.

Observations on brand, digital, and how design holds up in the real world.

Experience Design

On Marketing Language

VEHICLE BRANDING

Search vs Paid Traffic

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Design vs Art

CREATIVE SWAG

On Value vs Time in Design

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Logo Trends

Brand Messaging

On Social Media Myths

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Marketing vs Brand

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On Customer Loyalty and Brand

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On Photography and Perspective

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Logo vs Brand

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Brand, in Space

RIVER CITY MECHANICAL

Why Video Works

PACKAGE DESIGN

On Paid Advertising

INDUSTRIAL SERVICES

On Marketing Expectations

Full Rebrand

On Branding