Blue Dog Tavern_Logo

West Side - Grand Rapids

BDT-logo-1
CHALLENGE
SOLUTION

Discovery

This was a new project for the ownership group, the branding needed to be established, and the community and the buildings historic past needed to be represented but also felt and projected a new energy.

  • No branding
  • No name or identity
  • No website
  • Circulating ideas of concept
  • Rushed timeline and construction schedule

We love what Iver did to help us create a new brand based on a personal story while honoring the history of the community inside and outside of the building.

Fred & Rob, Co-Owners

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