West Side - Grand Rapids
CHALLENGE
SOLUTION
Discovery
This was a new project for the ownership group, the branding needed to be established, and the community and the buildings historic past needed to be represented but also felt and projected a new energy.
- No branding
- No name or identity
- No website
- Circulating ideas of concept
- Rushed timeline and construction schedule
We love what Iver did to help us create a new brand based on a personal story while honoring the history of the community inside and outside of the building.
Fred & Rob, Co-Owners
