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West Michigan

Jelsema Concrete 2021
CHALLENGE
SOLUTION

Discovery

Second generation business, Jelsema Concrete Construction Inc, was ready to bring their brand up to speed. With no really branding outside of the name of the company on trucks, they called us to create a digital presence.

Additional challenges included:

  • No Logo Files or Branding Guidelines
  • No Official Brand Colors
  • No Modern Responsive Website
  • No professional imagery of featured projects
  • Need for employee recruitment tools

We didn't really have a brand until Iver helped us. We really like the bold choice they made on the construction-yellow for our marketing designs, it matches out industry perfectly. They show up to our job sites with short notice to do photos and drone work for our larger projects and it turns out great to show off what we are capable of.

Jared Jelsema, Co-Owner

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