Brand Identity, Marketing Strategy, Social Media, Web Presence
About This Project

The group formerly known as the WMRMT & WMWCF came to us in need of a website… or so they thought. What they really needed was a brand. We helped and are continue to help them express their organization’s mission to provide quality regionally controlled insurance for their members as “MSIP” = Michigan School Insurance Programs.


Through the research and prototyping process we were able to give the group an identity as well as simply a complex document storage and membership program all into a user friendly website platform including digital submission of claims forms.


Project Highlights:

  • Brokered Domain Acquisition
  • Membership Database
  • Branding & Brand Strategy
  • Logo, Naming, Identity
  • Support Collateral
  • ADA Compliance